Copy That Doesn't Convert: 11 Chapters to Better Sales Results
A guide to building copy templates, tracking results, and creating a structured writing routine to improve your sales conversions.
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About this guide
This guide is written for people who write to sell but struggle with copy that doesn't convert. Instead of focusing on inspiration, it provides a structured method to build sales copy from scratch. You will learn how to choose a starting point, create templates, and measure the specific metrics that indicate whether your copy is working. The book is divided into 11 chapters designed to be read in an afternoon. Each section includes a five-minute exercise and a checklist to help you move from theory to execution. You will learn how to set up a consistent weekly routine, avoid common mistakes like switching methods too early, and adjust your work without having to start over from the beginning.
What you'll learn
- Build simple, functional copy templates from scratch.
- Define clear 'done' criteria to prevent projects from staying open-ended.
- Identify metrics that actually influence business decisions.
- Establish a weekly schedule for writing and testing copy.
- Learn to adjust copy without throwing away previous work.
- Identify common mistakes that hold beginners back from making sales.
Who it's for
Business owners and individuals who write their own sales copy and want a repeatable system to improve their results.
What's inside
- 01Copy That Doesn't Convert: 5 Causes and the Only One That Matters
- 02Table of Contents
- 03Introduction
- 04How to Use This Book
- 05CHAPTER 1: The Truth About Copy That Doesn't Convert
- 06The Truth About Copy That Doesn't Convert
- 07Chapter 1 Exercise
- 08CHAPTER 2: What Changes When There Is a Method
- 09What Changes When a Method Exists
- 10Chapter 2 Exercise
- 11CHAPTER 3: Before Starting: The Minimum Necessary
- 12Before You Start: The Minimum Necessary
- 13Chapter 3 Exercise
- 14CHAPTER 4: Step 1 — Choosing the Starting Point
- 15Step 1 — Choosing the Starting Point
- 16Chapter 4 Exercise
- 17CHAPTER 5: Step 2 — Building Copy Templates
- 18Step 2 — Building Copy Templates
- 19Chapter 5 Exercise
- 20CHAPTER 6: Step 3 — The First Week in Practice
- 21Step 3 — The First Week in Practice
- 22Chapter 6 Exercise
- 23CHAPTER 7: Step 4 — Measuring What Matters
- 24Step 4 — Measuring What Matters
- 25Chapter 7 Exercise
- 26CHAPTER 8: Step 5—Adjusting Without Starting Over
- 27Step 5 — Adjusting Without Restarting
- 28Chapter 8 Exercise
- 29Chapter 9: Costly Mistakes
- 30The Mistakes That Cost Dearly
- 31Chapter 9 Exercise
- 32CHAPTER 10: Maintaining Momentum Without Relying on Motivation
- 33Maintaining Momentum Without Relying on Motivation
- 34Chapter 10 Exercise
- 35CHAPTER 11: From the First Copy That Sold to the Next Level
- 36From the First Copy That Sold to the Next Level
- 37Chapter 11 Exercise
- 38Conclusion
- 39The Next 30 Days
- 40READ ME.AI